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Adidas wanted to design a shoe that would be more universal and useful to every player on the court. The plan for the shoe also included not only having one player be the face of the new product but rather have the top ten players in the NBA promote the shoes, inspiring the name of "Top Ten". [1]
The company introduced the Superstar in 1969 as a low-top version of the Pro Model basketball shoe. [1] It was the first low-top basketball shoe to feature an all-leather upper and was marketed as providing better support than Converse's canvas shoes. With its rubber toe protection and non-marking sole, the shoe caught the attention of NCAA and ...
An Adidas shoe, with the company's ... Number of employees Number of stores Sources 2006 10.0 483 31.4 ... Adidas gymnastics leotards for women and Adidas men's ...
Some 142 people lost their jobs and Adidas was stuck with $320 million worth of unsold Yeezy shoes, as the company—and consumers—distanced themselves from the rapper
The sneaker was released the same year as the Adidas Ultraboost on December 9, 2015, and was created to capitalize on the company's new Boost technology. [1] The inpisration for the shoe came from wanting to take old designs from Adidas' past and blend them with new most recent designs and technology it had which is why it used its Primeknit uppers.
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Released in 2015 as simply the Adidas Ultraboost, the Adidas Ultraboost 1.0 was the first shoe ever to use the Boost technology from Adidas. It had a knitted upper called Primeknit on top of the Boost sole and plastic cases on the sides to represent the three-stripe logo and house the laces. [2]
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