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If it were not part of the basic price of the product, sales tax would not apply to it. Accordingly, when the State of California raised the CRV from $0.04 on 2 L bottles and $0.02 on cans to $0.08 and $0.04, respectively, then again to $0.10 and $0.05, respectively, it was also raising California's sales tax revenue gained on the imposed fee.
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The Federal Trade Commission sued PepsiCo on Friday, alleging that it has engaged in illegal price discrimination by giving unfair price advantages to one large retailer at the expense of other ...
The “Live for Now – Moments” commercial in April 2017 was a play off an existing “Live for Now” campaign the company created in 2012. [3] Six people were credited with creating the ad, and The Mirror reported that all were white. [1]
The beverage giant, one of the biggest and most reliable sponsors of the annual football extravaganza, is benching traditional Super Bowl ads for its flagship soda.
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Pepsi-Cola is the drink for you. [1] This 1939 jingle focused on the simple proposition that Pepsi was just as good as Coke, but better value. The Pepsi Generation campaign represented a major shift away from that line of thinking; rather than being just as good as Coke, Pepsi was different from Coke. The Pepsi Generation and its associated ...
The backlash to the ad was swift and brutal and Pepsi, ostensibly, is smarting from the mockery and damage to its reputation before they begin to count the cost of pulling an expensively assembled ...
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