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Bud Light sales tanked 26.5% for the week ending Aug. 5, per new Nielsen data. That's a faster pace than the week-on-week drop of 25.9% for the period ending June 17.
It marks the first time Modelo has ever surpassed Bud Light on a year-to-date basis. CNN reports the NIQ data shows that in recent weeks, Bud Light volumes were down 26.7%.
Over the last four-week period, Bud Light sales are down 27.1% from a year ago, whereas Miller Lite is up 7.8% and Coors Light grew 15.3%, according to data from Bump Williams Consulting.
In early June, Modelo Especial topped Bud Light as America's largest selling beer by revenue, [96] [19] after Bud Light had held the spot for 20 years. [18] Forbes reported that AB InBev was facing a "permanent" 15% drop in their stock price that they would be unable to revert as the company's stock continued to slip.
Heineken raised prices by over 10% in the first half of 2023, and continued price hikes into the second half of the year as volumes declined. “Pricing has impacted volumes, that’s obvious.
Anheuser-Busch InBev's Bud Light sales tanked 26.5% for the week ending August 5, per new Nielsen data. That's a faster pace than the week-on-week drop of 25.9% for the period ending June 17.
Sales of Bud Light are still sinking, with volumes down 30% year-over-year for the four weeks ending on October 7, according to NIQ data given to Beer Business Daily newsletter. But AB InBev is ...
In the second quarter, US revenue dropped 10.5%, driven lower by the poor volume performance of Bud Light. But that didn't stop Anheuser-Busch InBev CEO Michel Doukeris from striking an optimistic ...
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