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  2. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

  3. Local search engine optimisation - Wikipedia

    en.wikipedia.org/wiki/Local_search_engine...

    These often include directories such as Yelp, Yellow Pages, Facebook, etc. [3] The Local Pack displays businesses that have signed up with Google and taken ownership of their 'Google My Business' (GMB) listing. The information displayed in the GMB listing and hence in the Local Pack can come from different sources: [6] The owner of the business.

  4. Link building - Wikipedia

    en.wikipedia.org/wiki/Link_building

    White hat link building strategies are those strategies that add value to end users, abide by Google's term of service and produce good results that could be sustained for a long time. White hat link building strategies focus on producing high-quality as well as relevant links to the website.

  5. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    Website saturation and popularity, or how much presence a website has on search engines, can be analyzed through the number of pages of the site that are indexed by search engines (saturation) and how many backlinks the site has (popularity). It requires pages to contain keywords people are looking for and ensure that they rank high enough in ...

  6. Advertising revenue - Wikipedia

    en.wikipedia.org/wiki/Advertising_revenue

    YouTube's monetization system (logo pictured) is one of the most prominent sources of advertising revenue online. Advertising revenue is the monetary income that individuals and businesses earn from displaying paid advertisements on their websites, social media channels, or other platforms surrounding their internet-based content.

  7. Backlink - Wikipedia

    en.wikipedia.org/wiki/Backlink

    From the point of view of a given web resource , a backlink is a regular hyperlink on another web resource (the referrer) that points to the referent. [1] A web resource may be (for example) a website, web page, or web directory. [1] A backlink is a reference comparable to a citation. [2]

  8. Competitor backlinking - Wikipedia

    en.wikipedia.org/wiki/Competitor_backlinking

    Competitor backlinking is a search engine optimization strategy that involves analyzing the backlinks of competing websites within a vertical search.The outcome of this activity is designed to increase organic search engine rankings and to gain an understanding of the link building strategies used by business competitors.

  9. Help:What links here - Wikipedia

    en.wikipedia.org/wiki/Help:What_links_here

    For a given relation the backlinks of a page can be produced in-page. A series of queries, one for each relation (which seems cumbersome but can be put in a template like ), provides an in-page list of backlinks sorted by relation. Moreover, forward links and attributes of the resulting pages can also be provided, and also backlinks of backlinks.