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Digital media use has increased and it provides instant coverage of campaigns, politics, event news, and an accessible platform for the candidate. Media outlets known for their political journalism like The New York Times and the Washington Post, have increased their use of this medium as well. Printed, online, and broadcast political humor ...
The media's agenda-setting power can shape the issues that receive attention from the public and policymakers. Media coverage can impact public opinion and policy preferences. Political parties can also influence the media agenda formation. The media's influence on politics is not always consistent and can vary depending on the context.
The politico-media complex (PMC, also referred to as the political-media complex) is a name given to the network [1] of relationships between a state's political and ruling classes and its media industry. It may also encompass other interest groups, such as law (and its enforcement [2]), corporations and multinationals. The term PMC is used as ...
An important role which is often ascribed to the media is that of agenda-setter. Georgetown University professor Gary Wasserman describes this as "putting together an agenda of national priorities — what should be taken seriously, what lightly, what not at all". Wasserman calls this "the most important political function the media perform". [9]
Political communication has long used political persuasion, which is a key subfield for rhetoric studies. Political figures understand the role of the media in gaining the acceptance of voters. [18] For example, political communication delivered through social media tends to be accompanied by social interaction and public opinion. [19]
The media would do well to prominently address issues of concern along with featuring resources that support and encourage viewers to participate in our democracy by voting.
This page was last edited on 18 June 2015, at 00:15 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; additional terms may ...
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