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Community-based participatory research (CBPR) is an equitable approach to research in which researchers, organizations, and community members collaborate on all aspects of a research project. CBPR empowers all stakeholders to offer their expertise and partake in the decision-making process.
Public relations strategies and organization–public relationships. Paper presented at the annual conference of the International Communication Association, San Francisco. Huang, Y. (2001). OPRA: A cross-cultural, multiple-item scale for measuring organization–public relationships. Journal of Public Relations Research, 13(1), 61–90.
to coordinate with international business firms; A Conference Board Study of hundreds of the US's largest firms showed that close to 80 percent have corporate communication functions that include media relations, speech writing, employee communication, corporate advertising, and community relations. [3]
Importance of external communication. Developing community relations; external communication helps build relations among other businesses. Communicating and leveraging information; Sharing the companies products or services helps attract potential consumers, retain current consumers, and gain a competitive advantage.
Community-engaged research is planned in partnership with the community that is the intended target of the research. [6] It requires the development of partnerships between researchers and the community, cooperation and negotiation between parties, collaboration, and a commitment to addressing local health concerns. [ 7 ]
Moreover, as the business environment is constantly changing, it is causing firms to address new entrepreneurial innovative ideas that could out-stand them from the competition. Trust plays an important role in this as with developed business relations it allows one to react and initiate such innovative ideas to the business more effectively.
The Excellence theory is a general theory of public relations that “specifies how public relations makes organizations more effective, how it is organized and managed when it contributes most to organizational effectiveness, the conditions in organizations and their environments that make organizations more effective, and how the monetary value of public relations can be determined”. [1]
Action research in the workplace took its initial inspiration from Lewin's work on organizational development (and Dewey's emphasis on learning from experience). Lewin's seminal contribution involves a flexible, scientific approach to planned change that proceeds through a spiral of steps, each of which is composed of 'a circle of planning, action, and fact-finding about the result of the ...