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  2. How to Conduct a Digital Marketing Audit: The Essential ... - AOL

    www.aol.com/conduct-digital-marketing-audit...

    SEO: Check your website’s search engine rankings, keyword profiles, ... Off-Page SEO: Take a look at your backlink profile to identify quality backlinks and new opportunities for acquiring more.

  3. Backlink - Wikipedia

    en.wikipedia.org/wiki/Backlink

    A backlink is a reference comparable to a citation. [2] The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines like Google evaluate in order to estimate how important the page is.

  4. Competitor backlinking - Wikipedia

    en.wikipedia.org/wiki/Competitor_backlinking

    Competitor backlinking is a search engine optimization strategy that involves analyzing the backlinks of competing websites within a vertical search.The outcome of this activity is designed to increase organic search engine rankings and to gain an understanding of the link building strategies used by business competitors.

  5. Website audit - Wikipedia

    en.wikipedia.org/wiki/Website_audit

    Link audit: A link audit assesses the quality and quantity of the links to your website. It looks for broken links, low-quality links, and backlinks from spammy websites. Content audit: evaluate your website's quality of content as well as its efficacy. It examines aspects like readability, relevancy as well as engagement.

  6. What Is Syndication? A Complete Overview - AOL

    www.aol.com/syndication-complete-overview...

    High-Quality Content: Create valuable, informative content that aligns with the target audience of the host website. Include a Bio and Backlink: Include a brief author bio with a link back to your ...

  7. PageRank - Wikipedia

    en.wikipedia.org/wiki/PageRank

    PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites. [1]

  8. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

  9. Organic linking - Wikipedia

    en.wikipedia.org/wiki/Organic_linking

    Organic linking, also known as natural linking, is a marketing strategy that involves creating high-quality content that attracts other websites to link back to it.Unlike paid or manipulative linking, organic links are earned through the value of the content itself. [1]

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