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Data mining is a particular data analysis technique that focuses on statistical modeling and knowledge discovery for predictive rather than purely descriptive purposes, while business intelligence covers data analysis that relies heavily on aggregation, focusing mainly on business information. [4]
Data analysis focuses on the process of examining past data through business understanding, data understanding, data preparation, modeling and evaluation, and deployment. [8] It is a subset of data analytics, which takes multiple data analysis processes to focus on why an event happened and what may happen in the future based on the previous data.
Tukey defined data analysis in 1961 as: "Procedures for analyzing data, techniques for interpreting the results of such procedures, ways of planning the gathering of data to make its analysis easier, more precise or more accurate, and all the machinery and results of (mathematical) statistics which apply to analyzing data." [3]
Data science is "a concept to unify statistics, data analysis, informatics, and their related methods" to "understand and analyze actual phenomena" with data. [5] It uses techniques and theories drawn from many fields within the context of mathematics , statistics, computer science , information science , and domain knowledge . [ 6 ]
Research involves the collection and analysis of information and data with the intention of founding new knowledge and/or deciphering a new understanding of existing data. [42] Research ability is an analytical skill as it allows individuals to comprehend social implications. [ 40 ]
Collection of empirical data; Modeling and analysis of data; Quantitative research is often contrasted with qualitative research, which purports to be focused more on discovering underlying meanings and patterns of relationships, including classifications of types of phenomena and entities, in a manner that does not involve mathematical models. [7]
Another definition of research is given by John W. Creswell, who states that "research is a process of steps used to collect and analyze information to increase our understanding of a topic or issue". It consists of three steps: pose a question, collect data to answer the question, and present an answer to the question.
In business, data and information visualization can constitute a part of data storytelling, where they are paired with a coherent narrative structure or storyline to contextualize the analyzed data and communicate the insights gained from analyzing the data clearly and memorably with the goal of convincing the audience into making a decision or ...