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A supply-side platform interfaces on the publisher side to advertising networks and exchanges, which in turn interface to demand-side platforms (DSP) on the advertiser side. [ 3 ] [ 4 ] This system allows advertisers to put online advertising and DOOH advertising before a selected target audience . [ 5 ]
Smaato was established in 2005 and one year later introduced its mobile supply-side platform (SSP). In 2012, Smaato launched its real-time bidding ad exchange. [citation needed] Thereafter, the company's focus shifted towards mobile acquisition and expansion of its automation platform's self-service aspect.
Full-service is a hands-off management model from the agency-side, in which the planning, launch and optimization of an advertising campaign is carried out by account managers of the DSP platform. Self-service , in contrast, is like full-service but the management is carried out by the agency or advertiser themselves to allow more control and ...
AppNexus was founded by former Right Media staff, CTO Brian O'Kelley, and Mike Nolet, product manager and director of analytics, [9] with Michael Rubenstein, a former vice president and general manager at Google DoubleClick, who joined AppNexus as president in September 2009. [10]
Supply-chain-management software (SCMS) is the software tools or modules used in executing supply chain transactions, managing supplier relationships and controlling associated business processes. Supply chain management maximizes the efficiency of business activities that include planning and management of the entire supply chain.
SoFi was founded in 2011 as a student loan refinancing company. In 2019, SoFi — , short for Social Finance — expanded into investment services, offering a user-friendly platform to new investors.
The platform includes screener tools to help you choose the best investments for your goals, research, news and even retirement planning tools. E-Trade offers $0 commission on U.S. listed stocks ...
A two-sided market, also called a two-sided network, is an intermediary economic platform having two distinct user groups that provide each other with network benefits. The organization that creates value primarily by enabling direct interactions between two (or more) distinct types of affiliated customers is called a multi-sided platform. [1]