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Edward Anton Maria Asselbergs (1927–1996) was a Dutch-Canadian food chemist famous for inventing the modern process of producing instant mashed potato flakes.. He was raised in the Netherlands where he received his undergraduate degree, but fled to Canada with his family during the second World War.
However, it was not until 1974 that Smash became popular in the convenience food market after Cadbury launched an advertising campaign by agency Boase Massimi Pollitt featuring the Smash Martians, who would watch humans preparing mashed potato the traditional way on television instead of using potato granules, and laugh at them.
Instant mashed potatoes are potatoes that have been through an industrial process of cooking, mashing and dehydrating to yield a packaged convenience food that can be reconstituted by adding hot water or milk or both, producing an approximation of mashed potatoes. They are available in many different flavors.
The potato processing industry or potato processing market refers to the sector involved in transforming potatoes into various food products and by-products through different manufacturing processes. This industry plays a crucial role in meeting the global demand for potato-based foods, such as potato chips , french fries , mashed potatoes ...
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For years, the potato chips, along with Coca-Cola, were marketed with the slogan, "'Great Pair' says 'the Bear'". [ 6 ] [ 7 ] On July 19, 2016, Golden Flake announced that it was being acquired by Utz for $12.00 per share in cash, representing a 71% premium over the average 30-day trading price of $7.00.
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A potato chip (NAmE and AuE; often just chip) or crisp (BrE and IrE) is a thin slice of potato (or a thin deposit of potato paste) that has been deep fried, baked, or air fried until crunchy. They are commonly served as a snack , side dish , or appetizer .