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At the time the Lark was conceived, Studebaker-Packard Corporation was under a management contract with Curtiss-Wright Aircraft Company.Studebaker-Packard had been losing money for a few years when company president Harold E. Churchill came up with the idea of abandoning the full-size car market in favor of building a new compact car that he hoped would save the company.
The following list consists of automotive models produced by the Studebaker Corporation of South Bend, Indiana from 1899 to 1963 and Studebaker Canada Ltd. from 1964 through the spring 1966. In 1961, many of these were offered with special Marshal (police) packages: a 170 cu in (2.8 L) [ 1 ] 6-cylinder City Marshal, 259 cu in (4.2 L) V8 Patrol ...
Studebaker had worked on a still born post-war design earlier, called the R, and so the new truck was given the 2R designation. [2] The most distinctive characteristic of Studebaker 2R/3R trucks is the cab, which remained in production with minor changes through the 1959 model year.
During World War II, the plant produced aircraft engines for the B-17 Flying Fortress starting in January 1944 until the August 9, 1945, announcement for the building sale. Studebaker built 63,789 engines at the plant and each had nearly 8,000 finished parts. The aircraft were equipped with engines known as the Studebaker-built R-1820.
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The Studebaker-Packard Corporation is the entity created in 1954 by the purchase of the Studebaker Corporation of South Bend, Indiana, by the Packard Motor Car Company of Detroit, Michigan. While Studebaker was the larger of the two companies, Packard's balance sheet and executive team were stronger than that of the South Bend company.
For the 1961, Studebaker added a Lark model, the Cruiser, which continued through the 1966 model year. This model was built on the longer wheelbase chassis and was a better equipped and more luxurious version of the 4-door Lark and was designed to harken back to the Studebaker Land Cruiser sedans of the late Forties and early Fifties.
Studebaker sales continued a rapid decline in 1957-58, so for 1959 Studebaker-Packard discontinued the hardtop Golden Hawk, all Packards, and the Studebaker sedans; the Silver Hawk coupe was the only holdover left alongside the new Studebaker Lark range. It was a make-or-break year, but Studebaker's big gamble paid off; the smaller-appearing ...
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