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Lay's (/ l eɪ z /) is a brand of potato chips with different flavors, as well as the name of the company that founded the chip brand in Canada. The brand is also referred to as Frito-Lay, as both Lay's and Fritos are brands sold by the Frito-Lay company, which has been a wholly owned subsidiary of PepsiCo since 1965.
The Frito Company acquired the rights to Ruffles brand potato chips in 1958 from its creator, Bernhardt Stahmer, who had adopted the trademark on May 11th, 1948. [1] Frito merged with H.W. Lay & Co. in 1961 to form Frito-Lay . [ 2 ]
Frito-Lay, Inc. (/ ˈ f r iː t oʊ l eɪ /) is an American food company that manufactures, markets, and sells snack foods. It began in the early 1930s as two companies, The Frito Company and H.W. Lay & Company, which merged in 1961 to form Frito-Lay. Frito-Lay itself merged with the Pepsi-Cola Company in 1965 to form PepsiCo.
Frito-Lay announced a bold twist on fan-favorite flavors in honor of the film Twisters, which hits theaters on July 19. The brand revealed its new limited-edition offering on Thursday, July 11.
In June 1999, PepsiCo transferred ownership of its Walkers brands out of Britain and into a Swiss subsidiary, Frito-Lay Trading GmbH. [36] Subsequently, according to The Guardian , the "UK tax authorities managed to claw back less than a third of what they might" have received had an unchanged structure continued producing the same sort of ...
In Hong Kong, the two prominent potato chips are the spicy "Ethnican" variety by Calbee, [63] and barbecue by Jack 'n Jill. In Indonesia, potato chips are commonly called kripik kentang and traditionally fell under the kripik category. The major brands are Indofood's Chitato (since 1990s) [64] and Lay's .
Sabritas is the brand under which Pepsico brands the Frito-Lay products in Mexico, such as Cheetos, Fritos, Doritos and Ruffles. It is also the namesake for its own line of potato chips. Frito-Lay also sells variations of its products under the Sabritas brand in the United States.
On April 30, 2013, Frito-Lay expanded the Cracker Jack product line to include other salty snacks in the spirit of the original Cracker Jack. Called Cracker Jack'D , it is distinct from the original Cracker Jack by using black packaging instead of the traditional red and white and showing a close-up version of Sailor Jack & Bingo.
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