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Extreme responding is a form of response bias that drives respondents to only select the most extreme options or answers available. [1] [17] For example, in a survey utilizing a Likert scale with potential responses ranging from one to five, the respondent may only give answers as ones or fives. Another example is if the participant only ...
Scaled questions – Responses are graded on a continuum (e.g.: rate the appearance of the product on a scale from 1 to 10, with 10 being the most preferred appearance). Examples of types of scales include the Likert scale, semantic differential scale, and rank-order scale. (See scale for further information)
Likert scales typically range from 2 to 10 – with 3, 5, or, 7 being the most common. [14] Further, this progressive structure of the scale is such that each successive Likert item is treated as indicating a 'better' response than the preceding value. (This may differ in cases where reverse ordering of the Likert scale is needed).
For example, where Likert response formats are employed, Strongly Disagree may be assigned 0, Disagree a 1, Agree a 2, and Strongly Agree a 3. In the context of assessment in educational psychology , successively higher integer scores may be awarded according to explicit criteria or descriptions which characterise increasing levels of ...
Until the 1990s, the most commonly used measure of socially desirable responding was the Marlowe–Crowne Social Desirability Scale. [16] The original version comprised 33 True-False items. A shortened version, the Strahan–Gerbasi only comprises ten items, but some have raised questions regarding the reliability of this measure. [17]
This therefore gives more detail than a simple yes no answer. Another strength is that the data are quantitative, which are easy to analyse statistically. However, there is a tendency with Likert scales for people to respond towards the middle of the scale, perhaps to make them look less extreme.
In general with BWS, survey respondents are shown a subset of items from a master list and are asked to indicate the best and worst items (or most and least important, or most and least appealing, etc.). The task is repeated a number of times, varying the particular subset of items in a systematic way, typically according to a statistical ...
A rating scale is a set of categories designed to obtain information about a quantitative or a qualitative attribute. In the social sciences, particularly psychology, common examples are the Likert response scale and 0-10 rating scales, where a person selects the number that reflecting the perceived quality of a product.