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The current version of the Soldier's Creed is a product of the 'Warrior Ethos' program authorized by the then Army Chief of Staff Eric K. Shinseki in May 2003. [1] It was written by members of Task Force Soldier's Warrior Ethos Team, and was first approved in its current format by the next Army Chief of Staff Peter Schoomaker on 13 November 2003.
US Army Values poster. LDRSHIP is an acronym for the seven basic values of the United States Army: [1] [2] [3] [4]
This file is a work of a U.S. Army soldier or employee, taken or made as part of that person's official duties. As a work of the U.S. federal government, it is in the public domain in the United States.
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The slogan was replaced by "Join the People Who've Joined the Army" in 1973, which later evolved into "This is the Army." [3] Slogan was written in 1971 by Ted Regan Jr., Executive Vice President and Executive Creative Director of N.W. Ayer, the Army's ad agency. Regan also wrote the follow-up slogan, "Join the people who've joined the Army.'