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  2. Off-balance-sheet - Wikipedia

    en.wikipedia.org/wiki/Off-balance-sheet

    The formal accounting distinction between on- and off-balance-sheet items can be quite detailed and will depend to some degree on management judgments, but in general terms, an item should appear on the company's balance sheet if it is an asset or liability that the company owns or is legally responsible for; uncertain assets or liabilities ...

  3. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .

  4. Website audit - Wikipedia

    en.wikipedia.org/wiki/Website_audit

    Technical SEO audits - this often involves crawling the entire site, beginning with a review of site content, structure, and adherence to best practices such as web accessibility. Link audit: A link audit assesses the quality and quantity of the links to your website. It looks for broken links, low-quality links, and backlinks from spammy websites.

  5. Search engine optimization metrics - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization...

    A number of metrics are available to marketers interested in search engine optimization. Search engines and software creating such metrics all use their own crawled data to derive at a numeric conclusion on a website's organic search potential.

  6. Local search engine optimisation - Wikipedia

    en.wikipedia.org/wiki/Local_search_engine...

    For example, local SEO is all about 'optimizing' your online presence to attract more business from relevant local searches. The majority of these searches take place on Google , Yahoo , Bing , Yandex , Baidu and other search engines but for better optimization in your local area you should also use sites like Yelp , Angie's List , LinkedIn ...

  7. Wikipedia:Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Wikipedia:Search_engine...

    Indeed, some search engine optimization (SEO) specialists have recommended tactics that violate Wikipedia's policies. Before you think about clever ways to evade Wikipedia's policies, you should be aware that any trick you can think of has probably been tried before, and that sneaky editing leaves a trail an experienced wikisleuth can follow.

  8. PageRank - Wikipedia

    en.wikipedia.org/wiki/PageRank

    The rank value indicates an importance of a particular page. A hyperlink to a page counts as a vote of support. The PageRank of a page is defined recursively and depends on the number and PageRank metric of all pages that link to it ("incoming links"). A page that is linked to by many pages with high PageRank receives a high rank itself.

  9. Doorway page - Wikipedia

    en.wikipedia.org/wiki/Doorway_page

    A content-rich doorway page must be constructed in a search-engine-friendly manner, or it may be construed as search engine spam, possibly resulting in the page being banned from the index for an undisclosed amount of time. These types of doorways utilize (but are not limited to) the following: Title-attributed images for keyword support