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Gillette's original razor patent was due to expire in November 1921 and to stay ahead of an upcoming competition, the company introduced the New Improved Gillette Safety Razor in spring 1921 and switched to the razor and blades pricing structure the company is known for today. While the New Improved razor was sold for $5 (equivalent to $85 in ...
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Gillette budgeted $300 million for a two-year advertising campaign for the Mach3 razor. [9] [11] Gillette marketed the three blade design as allowing for a shave with less pressure to the skin and with fewer strokes, thereby reducing skin irritation. The Mach3 razor was released in North America during the last week of June 1998. [12]
King Camp Gillette (January 5, 1855 – July 9, 1932) was an American businessman who invented a bestselling safety razor. [1] Gillette's innovation was the thin, inexpensive, disposable blade of stamped steel. [2] Gillette is often erroneously credited with inventing the so-called razor and blades business model in which razors are sold ...
The injector blade was the first to depart from the rectangular dimensions shared by the wedge, standard single-edge, and double-edge blades. The injector, itself, was also the first device intended to reduce the risk of injury from handling blades. The Gillette blade dispenser released in 1947 had the same purpose. [12]
An exception is the 6000 series which takes HQ8 heads. [6] Although the heads do look much the same, attempts to fit the wrong HQ number may fail; for example, an HQ5 head will not correctly engage with the spindle on a shaver model designed for an HQ3 or HQ4 head, due to a small extra piece of plastic in the centre of the HQ5 drive socket.
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