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Starbucks' footprint in the United States, showing saturation of metropolitan areas. Some of the methods Starbucks has used to expand and maintain their dominant market position, including buying out competitors' leases, intentionally operating at a loss, and clustering several locations in a small geographical area (i.e., saturating the market), have been labeled anti-competitive by critics. [14]
At first fair trade coffee was sold at small scale; now multinationals like Starbucks and Nestlé use fair trade coffee. [79] As of 2006, Starbucks was the world's ...
Howard Schultz was the CEO of Starbucks from 1986 to 2000. He was succeeded by Orin Smith, who ran the company for five years and positioned Starbucks as a large player in fair trade coffee (fair trade later being overturned during Kevin Johnson's leadership in 2022), [293] increasing sales to US$5 billion.
Fair trade coffee is coffee that is certified as having been produced to fair trade standards by fair trade organizations, which create trading partnerships that are based on dialogue, transparency and respect, with the goal of achieving greater equity in international trade.
Starbucks signed an agreement with the government of Ethiopia in 2007 to ensure increased pay to farmers. [116] Schultz committed to an agreement that all 747 stores in Britain would be certified fair trade by year-end. [117] The agreement made Starbucks the largest buyer of fair trade coffee. [117]
It is understood that Starbucks will retain its Fairtrade supplies for certain blends of coffee but has axed relationships with other suppliers. Starbucks cuts back sale of Fairtrade coffee in UK ...
During the World Trade Organization meeting in Seattle in December 1999, Benjamin's organization, Global Exchange, helped organize the 1999 Seattle WTO protests. [31] In 2000, she helped a campaign to pressure Starbucks to carry fair trade coffee in all their cafes. In October 2000, Starbucks introduced whole bean Fair Trade Certified coffee at ...
Fair trade sales in the U.S. averaged an annual growth of 50% throughout the decade. [3] Following the proliferation of Fairtrade Towns in the UK, Media, Pennsylvania became the first fair trade town in the U.S. in 2006. [3] Today there are 45 U.S. Fair Trade Towns in total. Below is a list of these towns as of November 2019. [2]