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Software product management (sometimes referred to as digital product management or just product management depending on the context) is the discipline of building, implementing and managing digital products, taking into account life cycle, user interface and user experience design, use cases, and user audience.
Unlike the major six tool capabilities (see above), the following categories are introduced for the list, which correlate closer with the product marketing or summarizes capabilities, such as requirements management (including the elicitation, analysis and specification parts) and test management (meaning verification & validation capabilities).
Product data management is the use of software or other tools to track and control data related to a particular product. The data tracked usually involves the technical specifications of the product, specifications for manufacture and development, and the types of materials that will be required to produce goods.
The concept of product management originates from a 1931 memo by Procter & Gamble President Neil H. McElroy.McElroy, requesting additional employees focused on brand management, needed "Brand Men" who would take on the role of managing products, packaging, positioning, distribution, and sales performance.
With the invention of spreadsheets, PCM tools got a major boost in ease of use and adoption. In the late 1970s, specialized third-party software was developed that could do some of the activities included in PCM. Today, there are several tools that directly or indirectly promote themselves as “Product Cost Management” software solutions.
Product Information Management & Syndication, which stresses the need for capabilities to seamlessly disseminate product content through (online) sales channels. [5] Product experience management is a practice for a company to deliver customers an experience around its products or services throughout the customer lifecycle. [6]
Top level Configuration Management Activity model. Configuration management (CM) is a management process for establishing and maintaining consistency of a product's performance, functional, and physical attributes with its requirements, design, and operational information throughout its life.
Modern software development processes are not restricted to the discrete ALM/SDLC steps managed by different teams using multiple tools from different locations. [citation needed] Real-time collaboration, access to the centralized data repository, cross-tool and cross-project visibility, better project monitoring and reporting are the key to developing quality software in less time.
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