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Between 1970 and 1976, the Hasbro toy company in the United States released numerous sets of 1:6 scale, 12-inch (30 cm) (a.k.a. playscale) figures, vehicles, clothing, and gear sets which had an adventure theme. Evolving from the military theme that had inspired the original 1960s G.I. Joe action figure and the initial "Adventures of ...
The conventional marketing wisdom of the early 1960s was that boys would not play with dolls and parents would not buy their sons dolls, which have been traditionally a girl's toy; thus the word "doll" was never used by Hasbro or anyone involved in the development or marketing of G.I. Joe. "Action figure" was the only acceptable term, and has since become the generic description for any ...
TRU Exclusive, sister of the original Dial Tone. 2009 G.I. Joe Pit Commando Covert Military Force Various E-4 (Specialist) Army 2009 G.I. Joe Pit Trooper Covert Military Force Various E-4 Army TRU Exclusive, part of the "Attack on the G.I. Joe Pit Headquarters" set 2009 Ice Storm Cold-Water Marine Combat & Survival Specialist Nolan A. MacPhee E-5
Action Man "Soldier" figure appeared in 1966 using the Hasbro GI Joe box graphics and US army outfit. In 1970 the UK outfit and revised Palitoy box graphics were introduced. It became one of the most popular Action Man figures. The figure from 1973 consisted of olive green jumper, trousers, scarf, black beret, and boots, with rifle.
The Hassenfeld Brothers [2] (Hasbro) of Pawtucket, Rhode Island, began selling the first "action figure" targeted especially at boys in the early 1960s.The conventional marketing wisdom of the early 1960s was that boys would not play with dolls, thus the word 'Doll' was never used by Hasbro or anyone involved in the development or marketing of G.I. Joe. "Action figure" was the only acceptable ...
1979: Baby Alive Doll. This doll eats, drinks, and wets herself, for better or for worse. Everybody played house when they were little—and this life-like toy made it feel like the real thing ...
Subsequent releases were simply labeled "Timeless Collection - Reminiscent of the Golden Age of G.I. Joe" in a window box format utilizing a nice heavy card construction, with graphics and details from the original 60s releases. All sets were store exclusives, and J.C. Penney was added to the roster. These sets included "Talking Action Sailor ...
The G.I. Joe: A Real American Hero toyline was introduced by Hasbro in 1982, and lasted to 1994, producing well over 250 vehicles (i.e. in-universe are meant to move under their own power), and playsets (i.e. toys representing static bases of operation such as fortresses, or equipment such as artillery pieces).
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