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Eenadu was launched from Visakhapatnam on 10 August 1974 by Ramoji Rao, a businessman who had previously achieved success with Priya Pickles and Margadarsi Chitfunds. [8] At that time, the Andhra Prabha, owned by the Indian Express Group, was the leading regional newspaper.
Circulation figures try to estimate the number of copies sold, while readership figures are usually higher as they tend to estimate the number of people who actually read the newspaper. Typically, readership tends to be 2.5 times circulation, though this may be higher or lower depending on individual cases. [1] [2]
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The newspaper is a part of Sakshi media group which also owns the Telugu news channel, Sakshi TV. [16] It is currently run under the chairmanship of Y. S. Bharathi Reddy, wife of Jagan Mohan Reddy. [17] [18] [19] As of 2023, it ranks second in circulation among Telugu daily newspapers behind its rival Eenadu. [20]
The Hyderabad daily newspaper Eenadu (Telugu for 'today') started its own Telugu language channel named Eenadu TV on 27 August 1995. [ 3 ] The flagship company ETPL launched four new television channels in November 2015 – namely ETV Life – a health and wellness channel, ETV Abhiruchi, a cookery channel, ETV Plus – an entertainment and ...
Vaartha was launched in 1996 [2] with A.B.K Prasad as its first editor. It claimed to be the first Telugu daily in Telangana and Andhra Pradesh to use Information Technology, [citation needed] allowing it to publish news that broke at as late as 4 a.m. Vaartha was initially popular, competing with Eenadu and Udayam.
As of 2019, Sakshi newspaper had an average daily circulation of 10.64 lakh, ranking second in circulation among Telugu daily newspapers behind Eenadu and sixteenth in India across languages. [4] [5] The newspaper and TV channel are widely regarded as propaganda outlets for Jagan Mohan Reddy and his party YSR Congress Party (YCP).
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