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BATNA was developed by negotiation researchers Roger Fisher and William Ury of the Harvard Program on Negotiation (PON), in their series of books on principled negotiation that started with Getting to YES, equivalent to the game theory concept of a disagreement point from bargaining problems pioneered by Nobel Laureate John Forbes Nash decades earlier.
An understanding of the ZOPA is critical for a successful negotiation, [2] but the negotiants must first know their BATNA (best alternative to a negotiated agreement), or "walk away positions". [3] To determine whether there is a ZOPA both parties must explore each other's interests and values.
Prepare by understanding interests and alternatives. More specifically, estimate your BATNA and how other parties see theirs (BATNA stands for “best alternative to a negotiated agreement”). Having a good alternative to agreement increases your power at the table.
The best alternative to a negotiated agreement, or BATNA, is the most advantageous alternative course of action a negotiator can take should the current negotiation end without reaching an agreement. The quality of a BATNA has the potential to improve a party's negotiation outcome.
Getting to Yes: Negotiating Agreement Without Giving In is a best-selling 1981 non-fiction book by Roger Fisher and William Ury. [1] Subsequent editions in 1991 [2] and 2011 [3] added Bruce Patton as co-author.
If the price negotiations are allowed to go forward, the first negotiated prices would be set in September, with more drugs added in future years. The program aims to save $25 billion in drug ...
William Ury is an American author, academic, anthropologist, and negotiation expert.He co-founded the Harvard Program on Negotiation. [1] Additionally, he helped found the International Negotiation Network with former President Jimmy Carter.
The Program on Negotiation (PON) is a university consortium dedicated to developing the theory and practice of negotiation and dispute resolution.As a community of scholars and practitioners, PON serves a unique role in the world negotiation community.