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Social media optimization (SMO) is the use of online platforms to generate income or publicity to increase the awareness of a brand, event, product or service.Types of social media involved include RSS feeds, blogging sites, social bookmarking sites, social news websites, video sharing websites such as Youtube and social networking sites such as Facebook, Instagram, Tiktok and X(Twitter).
Marketing on most social media platforms comes at little to no cost- making it accessible to virtually any size business. [29] Accommodates personalized and direct marketing that targets specific demographics and markets. [29] Companies can engage with customers directly, allowing them to obtain feedback and resolve issues almost immediately. [29]
On October 24, 2007, Microsoft announced that it had purchased a 1.6% share of Facebook for $240 million ($353 million in 2023 dollars [20]), giving Facebook a total implied value of around $15 billion ($22 billion in 2023 dollars [20]). Microsoft's purchase included rights to place international advertisements. [45] [46]
[1] [2] A display ad is usually interactive (i.e. clickable), which allows brands and advertisers to engage deeper with the users. A display ad can also be a companion ad for a non-clickable video ad. According to eMarketer, Facebook and Twitter were set to take 33 percent of display ad spending market share by 2017. [3]
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The PLATO system was launched in 1960 at the University of Illinois and subsequently commercially marketed by Control Data Corporation.It offered early forms of social media features with innovations such as Notes, PLATO's message-forum application; TERM-talk, its instant-messaging feature; Talkomatic, perhaps the first online chat room; News Report, a crowdsourced online newspaper, and blog ...
A former ballerina was sentenced to 20 years in prison Tuesday in the 2020 shooting death of her estranged husband in Florida. CBS affiliate WTSP reports that Ashley Benefield was sentenced to 20 ...