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Nike management discusses its controversial marketing campaign, strong growth in China, and more. 3 Must-Read Quotes From Nike, Inc.'s Earnings Call Skip to main content
Why I like Crocs stock better than Nike stock. Crocs is a shoe company comprised of its namesake brand and another brand called HeyDude. It doesn't necessarily have much growth right now -- net ...
The "Just Do It" campaign launched in 1988 was highly successful, with the company defining the meaning of "Just Do It" as being both "universal and intensely personal." [4] While Reebok was directing their campaign at aerobics during the fitness craze of the 1980s, Nike responded with "a tough, take no prisoners ad campaign." One of the ...
Last week, Nike released its 2014 first-quarter results, stunning the markets with an 8% increase in operating revenue and a 37% jump in earnings per share. Kaboom. The market ate it up and the ...
Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon. [6] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
After the success of the shoes, Abloh and Nike decided to end the collaboration in December 2018. [18] The shoes were reviewed by many, and were claimed to be the "Collaboration of the decade". [4] The shoes have been resold for higher amounts than the original prices, with the Air Jordan 1 being sold for more than ten times the original price.
Nike primarily used the red and white color palette on its logo for much of its history. The red is meant to exemplify passion, energy, and joy, while the white color represents nobility, charm and purity. [13] Until 1995, the official Nike corporate logo for Nike featured the name "NIKE" in Futura Bold, all-caps font, cradled within the Swoosh ...
Nike Shox is a support system feature in several of Nike's flagship sneakers, first released in 2000. The design is an arrangement of primarily polyurethane hollow columns in the midsole supporting the shoe's heel. Most models include four circular columns in a square formation to provide stability. Later variations sometimes added additional ...