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Viacom Inc. [a] (derived from "Video & Audio Communications") was an American mass media and entertainment conglomerate based in New York City.It began as CBS Television Film Sales, the broadcast syndication division of the CBS television network in 1952; it was renamed CBS Films in 1958, renamed CBS Enterprises in 1968, renamed Viacom in 1970, and spun off into its own company in 1971.
Viacom Entertainment Store was a proposed chain of merchandise stores offering product based on Viacom owned properties, including Star Trek, Nickelodeon, MTV, VH1 and other Paramount Pictures properties. The first (and only) Viacom Entertainment Store opened at 600 Michigan Avenue in Chicago, Illinois, on May 23, 1997. [1]
Investors anticipated Viacom benefiting from the split, but instead, it dropped approximately 20 percent, while CBS Corporation rose 9 percent, that same year, Paramount Parks became a wholly-owned theme park unit of CBS Corporation. [8] The second Viacom was created by Redstone and headed by Freston.
Viacom then purchased Paramount Communications in 1994. In 1999, Viacom made its biggest acquisition to date by announcing plans to merge with its former parent CBS Corporation (the renamed Westinghouse Electric Corporation, which had merged with CBS in 1995). The merger was completed in 2000, resulting in CBS reuniting with its former ...
The 2019 merger of CBS Corporation and Viacom was announced on August 13, 2019, and was completed on December 4, 2019. The merger of equals reunited CBS Corporation and Viacom into a single company known as ViacomCBS (today known as Paramount Global) after their separation from the first incarnation of Viacom on December 31, 2005.
Nickelodeon & Viacom Consumer Products took over Paramount Pictures' licensing activities in 2004, relocating all operations to New York. [15] Paramount, which is Viacom's film division, had previously managed licensing from its own Hollywood offices. Three years later, Paramount regained its own licensing division in Hollywood with the ...
On August 13, 2019, CBS and Viacom officially announced their merger; CBS would purchase Viacom and change its name to ViacomCBS (now Paramount Global). Bakish would become president and CEO of ViacomCBS with Ianniello serving as chairman and CEO of CBS, where he would oversee the CBS-branded assets.
11 Channel originally owned by the first incarnation of Viacom, and earlier with former partner Warner-Amex, and later became part of CBS Corporation following Viacom's split in 2006. Showtime was established in 1976, and The Movie Channel was established in 1973 as Star Channel and relaunched under its current name in 1979.