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A lookalike audience is a group of social network members who are determined as sharing characteristics with another group of members. [1] In digital advertising, it refers to a targeting tool for digital marketing, first initiated by Facebook, which helps to reach potential customers online who are likely to share similar interests and behaviors with existing customers. [2]
Advertising on Twitter is based solely on the interactions an individual makes on the app. Advertisements shown on an individual's Twitter feed are based on the information provided in that individual's profile. Ads that are shown on Twitter are classified under three categories: promoted tweets, promoted accounts, and promoted trends. [10]
Bootstrap (formerly Twitter Bootstrap) is a free and open-source CSS framework directed at responsive, mobile-first front-end web development. It contains HTML, CSS and (optionally) JavaScript-based design templates for typography, forms, buttons, navigation, and other interface components.
In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. [1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. [ 2 ]
This template allows relevant tweets to be easily quoted within articles, with a citation automatically generated using the template, "cite tweet". Using this template is better than a screen-shot of a tweet because the text is accessible to screen readers. It is an alternative to standard quotation templates because it displays all relevant information about the tweet (date of posting, user's ...
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Wikipedia:Citation templates for templates used to format article references and citations; Wikipedia:Requested templates, to request creation of a template. Category:Wikipedia templates; Special:ExpandTemplates, expands all templates recursively; Use this form to search in the Template: or Template_talk: namespaces. See Help:Searching for more ...
Hypertargeting is also the ability on social network sites to target ads based on very specific criteria. This is an important step towards precision performance marketing. The first MySpace HyperTarget release offered advertisers the ability to direct their ads to 10 categories self-identified by users in their profiles, including music ...