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An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside ...
The advertising industry is the global industry of public relations and marketing companies, media services, and advertising agencies. Several large advertising agencies, including WPP plc , Omnicom , Publicis Groupe , Interpublic and Dentsu , are among the industry's largest.
The American Marketing Association (AMA) defines advertising as "the placement of announcements and persuasive messages in time or space purchased in any of the mass media by business firms, nonprofit organizations, government agencies, and individuals who seek to inform and/ or persuade members of a particular target market or audience about ...
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Advertising agencies of the United States (4 C, 208 P) This page was last edited on 8 June 2020, at 20:51 (UTC). Text is available under the Creative Commons ...
The American Association of Advertising Agencies was founded on June 4, 1917, in St. Louis by five regional advertising industry groups and 111 charter members. As its founding came right after the U.S. entry into World War I, one of the association's earliest actions was to urge its members to "sound a patriotic note in ads in support of the war effort". [1]
A media agency ensures that a marketing message appeals to consumers, appears in the right place, at the right time and that the advertiser pays the best possible price. There are cases, mainly within the large conglomerates, where both media and creative agencies are housed under one roof, however their P&L usually remains separate.
The role of a branding agency is to create, plan, measure, and manage branding strategies for clients, including support in advertising and other forms of promotion. Branding is the process of developing a company's brand, including name, identity system, brand architecture , and messaging platform.