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The company was controlled by Procter & Gamble from 2003 until it was sold to Coty in 2015 along with some 40 other P&G brands. [1] On December 1, 2020, Coty completed the sale of the Wella, Clairol , OPI and ghd brands stake to American private equity firm KKR for $2.5bn in cash whilst retaining 40% stake in the standalone company.
Since then, the company's growth has come through years of acquiring rights to use well-known global brands in the health and home, housewares, beauty and nutritional supplements categories, or by acquiring brands and companies outright. [3] Those transactions have made Helen of Troy a force in the personal-care products market.
Former logo used until 2013/2014. Max Factor was born Maksymilian Faktorowicz in Congress Poland, and later moved to Moscow where he was employed as a wig maker. [2] After immigrating to the United States in 1904, Factor moved his family and business to Los Angeles, California, seeing an opportunity to provide made-to-order wigs and theatrical make-up to the growing film industry. [3]
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Smiffys is a UK wholesale, fancy dress manufacturer specialising in party fashion, leisure and entertainment products.. Founded in 1894 by Robert Henry Smith, Smiffys began as a wigmakers making court and surgical wigs, and today is part of the R H Smith & Sons (Wigmakers Ltd) group. [1]
WIGS is a web channel, part of the YouTube Original Channel Initiative. [1] It presents web series , short films and documentaries about the lives of women. [ 2 ] WIGS targets a female audience. [ 3 ]
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