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As the first Gatorade commercial to feature Jordan, the concept for Be Like Mike originated from advertisement executive Bernie Pitzel. Pitzel was inspired by the song "I Wanna Be Like You" from the Disney film The Jungle Book, but failed to secure the rights to use it. Instead, he wrote lyrics and hired Ira Antelis and Steve Shafer to compose ...
Flavors in the Frost line were the first from Gatorade to divert from fruit names; it was described as consisting of "light-tasting fruit-flavor blends". [18] Gatorade revealed the Gatorade Energy Bar in 2001. This bar was Gatorade's first foray into solid foods and was introduced to compete with PowerBar and Clif Bar. Gatorade Energy Bars ...
Gatorade, which was branded at the University of Florida in 1965, was the first commercially available sports drink in the United States. It now holds a commanding share of the market. As of 2011, Gatorade held a 70% market share compared to Powerade's 28.5%. [9] All Sport is a competitor marketed by All Sport, Inc. and distributed by Jel Sert.
The campaign also brings back the Gatorade-colored sweat in the new commercial, which launched Tuesday during Game 4 of the NBA's Western Conference Finals. The 60-second ad begins with Jordan ...
According to Beverage Digest, Gatorade sales by volume slipped 4% in the first quarter of 2010, which Sicher says indicates a slower rate of decline. PepsiCo executives have been more bullish ...
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Energy Brands' first product was Glacéau Smartwater, vapor-distilled water with added electrolytes, which was released at the company's launch in 1996. [2] [3] Glaceau Fruitwater, adding zero-calorie fruit flavors to the core Smartwater, followed in 1998. In 2000, Vitaminwater was launched, adding vitamins and natural flavors with Smartwater.
This is also not the first time the NBA legend has revived a popular Gatorade ad campaign, either. In 2021, he and soccer great Mia Hamm returned for an update of their classic 1997 “Anything Y ...