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  2. Reinforcement - Wikipedia

    en.wikipedia.org/wiki/Reinforcement

    Consequences that lead to appetitive behavior such as subjective "wanting" and "liking" (desire and pleasure) function as rewards or positive reinforcement. [2] There is also negative reinforcement, which involves taking away an undesirable stimulus. An example of negative reinforcement would be taking an aspirin to relieve a headache.

  3. Social cognitive theory - Wikipedia

    en.wikipedia.org/wiki/Social_cognitive_theory

    By comparison, moral performance is influenced by the possible rewards and incentives to act a certain way. [58] For example, a person's moral competence might tell them that stealing is wrong and frowned upon by society; however, if the reward for stealing is a substantial sum, their moral performance might indicate a different line of thought.

  4. Social exchange theory - Wikipedia

    en.wikipedia.org/wiki/Social_exchange_theory

    An example of this is the convoy model of support, this model uses concentric circles to describe relationships around an individual with the strongest relationships in the closet circle. As a person ages, these relationships form a convoy that moves along with the person and exchanges in support and assistance through different circumstances ...

  5. Insufficient justification - Wikipedia

    en.wikipedia.org/wiki/Insufficient_justification

    Using a sample of 4,058 college and university faculty members, it was discovered that when individuals were committed to tasks, they develop more favorable attitudes toward that task with lower extrinsic rewards rather than higher extrinsic rewards. The concept also applies in criminal justice and social psychology.

  6. Motivation - Wikipedia

    en.wikipedia.org/wiki/Motivation

    Examples are the hierarchy of needs, the two-factor theory, and the learned needs theory. They contrast with process theories, which discuss the cognitive, emotional, and decision-making processes that underlie human motivation, like expectancy theory , equity theory , goal-setting theory , self-determination theory , and reinforcement theory .

  7. Motivational salience - Wikipedia

    en.wikipedia.org/wiki/Motivational_salience

    Incentive salience is a cognitive process that grants a "desire" or "want" attribute, which includes a motivational component to a rewarding stimulus. [1] [2] [3] [9] Reward is the attractive and motivational property of a stimulus that induces appetitive behavior – also known as approach behavior – and consummatory behavior. [3]

  8. Compliance gaining - Wikipedia

    en.wikipedia.org/wiki/Compliance_gaining

    Compliance gaining is a term used in the social sciences that encompasses the intentional act of altering another's behavior. Research in this area originated in the field of social psychology, but communication scholars have also provided ample research in compliance gaining.

  9. Expectancy theory - Wikipedia

    en.wikipedia.org/wiki/Expectancy_theory

    The expectancy theory of motivation explains the behavioral process of why individuals choose one behavioral option over the other. This theory explains that individuals can be motivated towards goals if they believe that there is a positive correlation between efforts and performance, the outcome of a favorable performance will result in a desirable reward, a reward from a performance will ...