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  2. Google AdSense - Wikipedia

    en.wikipedia.org/wiki/Google_Adsense

    In May 2005, Google announced a limited-participation beta version of AdSense for Feeds, [21] a version of AdSense that runs on RSS and Atom feeds that have more than 100 active subscribers. According to the Official Google Blog, "advertisers have their ads placed in the most appropriate feed articles; publishers are paid for their original ...

  3. Advertising revenue - Wikipedia

    en.wikipedia.org/wiki/Advertising_revenue

    YouTube's monetization system (logo pictured) is one of the most prominent sources of advertising revenue online. Advertising revenue is the monetary income that individuals and businesses earn from displaying paid advertisements on their websites, social media channels, or other platforms surrounding their internet-based content.

  4. Pay-per-click - Wikipedia

    en.wikipedia.org/wiki/Pay-per-click

    Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.

  5. Cost per action - Wikipedia

    en.wikipedia.org/wiki/Cost_per_action

    Cost per action (CPA), also sometimes misconstrued in marketing environments as cost per acquisition, is an online advertising measurement and pricing model referring to a specified action, for example, a sale, click, or form submit (e.g., contact request, newsletter sign up, registration, etc.).

  6. List of Google products - Wikipedia

    en.wikipedia.org/wiki/List_of_Google_products

    Google Hands Free – retail checkout without using your phone or watch. Pilot started in the Bay area March 2016, but discontinued on February 8. [126] Google Maps Engine – develop geospatial applications. Discontinued on February 1. Free Search – embed site/web search into a user's website. Replaced by Google Custom Search. [127]

  7. Earnings response coefficient - Wikipedia

    en.wikipedia.org/wiki/Earnings_response_coefficient

    An Earnings response coefficient measures the extent of security’s abnormal market return in response to the unexpected component of reported earnings of the firm issuing that security. [1] and [2] The relationship between stock returns to profit to determine the extent of the response that occurs to as the Earnings Response Coefficient (ERC).

  8. Google Ads - Wikipedia

    en.wikipedia.org/wiki/Google_Ads

    Besides the Google search engine, advertisers also have the option of enabling their ads to show on Google's partner network, [18] members of which receive a portion of the generated income. In 2024, Google Ads introduced AI-powered tools, including the "Ads Power Pair" of Search and Performance Max, designed to improve campaign efficiency ...

  9. Google Ad Manager - Wikipedia

    en.wikipedia.org/wiki/Google_Ad_Manager

    Google Ad Manager (GAM) is an online ad exchange platform for companies or individuals. This online server allows a company or person to manage their inventory of ads, the audiences those ads serve, and allows them to check the performance of the ads they are running, and allows them to manage the buying and selling of their ads by other networks. [11]