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Location-based service (LBS) is a general term denoting software services which use geographic data and information to provide services or information to users. [1] LBS can be used in a variety of contexts, such as health, indoor object search, [2] entertainment, [3] work, personal life, etc. [4] Commonly used examples of location-based services include navigation software, social networking ...
There are two types of location-based services in general: push and pull.. The push approach is more versatile and is divided into two types. A not requested service is the more common approach amongst the two approaches, as this allows advertisers to target users until the users do not want the ads to be sent to them.
Radio-frequency identification and barcodes are two common technology methods used to deliver traceability. [1] RFID is synonymous with track-and-trace solutions, and has a critical role to play in supply chains. RFID is a code-carrying technology, and can be used in place of a barcode to enable non-line of sight-reading.
In marketing, geomarketing (also called marketing geography) is a discipline that uses geolocation (geographic information) in the process of planning and implementation of marketing activities. [1] It can be used in any aspect of the marketing mix — the product, price, promotion, or place ( geo targeting ).
A GPS tracking unit, geotracking unit, satellite tracking unit, or simply tracker is a navigation device normally on a vehicle, asset, person or animal that uses satellite navigation to determine its movement and determine its WGS84 UTM geographic position (geotracking) to determine its location. [1] Satellite tracking devices may send special ...
This form of tracking, in linking different devices, can help advertisers show more targeted ads or open individuals to attacks by malicious actors. [3] Location tracking is yet another privacy concern. [3] Indeed, ultrasonic signals can convey location information via a location identifier, often placed in stores or businesses. [3]
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Wi-Fi positioning system (WPS, WiPS or WFPS) is a geolocation system that uses the characteristics of nearby Wi‑Fi access points to discover where a device is located. [1]It is used where satellite navigation such as GPS is inadequate due to various causes including multipath and signal blockage indoors, or where acquiring a satellite fix would take too long. [2]