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Curio Collection is a soft brand, meaning its hotels are supported by Hilton, but retain their own individual branding. [3] [4] Hilton selects independent hotels and resorts to be part of the Curio Collection. [3] [5] The brand was launched in June 2014, [4] and was Hilton's first "collection" brand. [1]
Wyndham Hotels & Resorts, Inc., is an American hospitality company based in Parsippany, New Jersey, United States. It describes itself as the largest hotel franchisor in the world, with 9,100 locations. [2] [3] The company was formed on June 1, 2018, as a spin-off from Wyndham Worldwide, which is now known as Travel + Leisure. [4]
Dolce Hotels and Resorts is a brand of independently owned hotels by Wyndham Hotels & Resorts that targets business travelers. The brand touts easy navigation for meeting planners as well as other business clients. Wyndham acquired Dolce in 2015, [2] and has been promoting the brand internationally. Dolce manages major, historic properties.
Waldorf Astoria Hotels & Resorts, formerly The Waldorf-Astoria Collection, [2] is a luxury hotel and resort brand of Hilton Worldwide.It is positioned as the flagship brand within Hilton's portfolio, being used on hotels which offer the highest standards of facilities and service.
Omni Hotels & Resorts is an American privately held, international hotel company based in Dallas, Texas. [2] The company was founded in 1958 as Dunfey Hotels, and operates 51 properties in the United States and Canada, totaling over 20,010 rooms and employing more than 23,000 people.
Major soft brands launches were Ascend by Choice (2008), Autograph by Marriott (2010), Curio by Hilton (2014), Best Western Premier (2014), Unbound by Hyatt (2016), and Trademark by Wyndham (2017). Marriott continues to promote growth in its three soft brands, The Luxury Collection, Tribute Portfolio, and Autograph. [6]