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  2. People are really loving Rare Beauty’s new eyeshadow sticks ...

    www.aol.com/news/rare-beauty-eyeshadow-sticks...

    The sticks have a super creamy, blendable and waterproof formula.

  3. Tarte Cosmetics - Wikipedia

    en.wikipedia.org/wiki/Tarte_Cosmetics

    Tarte Cosmetics is an American cosmetics company headquartered in New York City. [1] [2] [3] It was founded by Maureen Kelly in 1999; her first product was a cheek stain that was used the following year for the cover of Self magazine. [4] Also in 2000, Tarte Cosmetics debuted its first order at Henri Bendel.

  4. Pink tax - Wikipedia

    en.wikipedia.org/wiki/Pink_tax

    The pink tax refers to the tendency for products marketed specifically toward women to be more expensive than those marketed toward men. This phenomenon is often attributed to gender-based price discrimination , however research shows that the primary cause is women sorting into goods with higher marginal costs .

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