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Organizational storytelling (also known as business storytelling) is a concept in management and organization studies. It recognises the special place of narration in human communication, making narration "the foundation of discursive thought and the possibility of acting in common. [ 1 ] "
Companies and business use stories or brands that suggest a story to produce brand loyalty. Businesses invest heavily in creating a good story through advertising and public relations. [32] In brand development, many marketers focus on defining a brand persona (typical user) before constructing a narrative for that brand. Character traits such ...
Storytelling is also used as a means by which to precipitate psychological and social change in the practice of transformative arts. [13] [14] [15] Some people also make a case for different narrative forms being classified as storytelling in the contemporary world. For example, digital storytelling, online and dice-and-paper-based role-playing ...
Narrative communication is a way of communicating through telling stories. Narratives can be defined as a symbolic representations of cohesive and coherent events with an identifiable structure, which are bounded in space and time and contain implicit or explicit messages about the topics being addressed. [1]
Some of the main assumptions underlying much of the early organizational communication research were: Humans act rationally.Some people do not behave in rational ways, they generally don't have access to all of the information needed to make rational decisions they could articulate, and therefore will make irrational decisions, unless there is some breakdown in the communication process ...
Digital storytelling is a short form of digital media production that allows everyday people to create and share their stories online. The method is frequently used in schools, [1] [2] [3] museums, [4] libraries, [5] social work and health settings, [6] [7] and communities. [8] They are thought to have educational, democratizing [9] and ...
Ong's Hat also incorporated elements of legend tripping into its design, as chronicled in a scholarly work titled Legend-Tripping Online: Supernatural Folklore and the Search for Ong's Hat. ISBN 978-1628460612 [7] Dreadnot, [8] an early example of an ARG-style project, was published on sfgate.com in 1996. This ARG included working voice mail ...
It is likely that oral storytelling has existed as long as human language. Storytelling fulfills the need to cast personal experiences in narrative form. Storytelling is evident in ancient cultures such as the Australian Aboriginals. Community storytelling offered the security of explanation—how life and its many forms began and why things ...