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Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. [1]
In the early 2010s, The “Share a Coke” campaign replaced the traditional Coca-Cola logo with common names, encouraging consumers to find and share a Coke with friends, family, and even strangers.
Devious lick – a trend, popular among teenagers, that involves stealing object(s) from school, such as soap, sanitizers and toilet paper [citation needed]; Gallon smashing – A challenge which surfaced on YouTube in 2013, originally invented by Zayd, Faysal, and Omar Khatib for TheChaizyChannel, gallon smashing involves obtaining bottles of liquid in a supermarket (usually cow's milk or ...
Viral message refers to marketing messages that are passed from person to person through their social networks. To create successful viral marketing messages, where success is defined as a positive return on Investment , marketers must:
Above the Influence originated as a government-based campaign of the National Youth Anti-Drug Media Campaign conducted by the Office of National Drug Control Policy in the United States that included broad messaging to focus on substances most abused by teens, intended to deliver both broad prevention messaging at the national level and more targeted efforts at the local community level.
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Marketing buzz or simply buzz—a term used in viral marketing—is the interaction of consumers and users with a product or service which amplifies or alters the original marketing message. [1] This emotion, energy, excitement, or anticipation about a product or service can be positive or negative.
I Love Bees (also known as ilovebees or ILB for short) was an alternate reality game (ARG) that served as both a real-world experience and viral marketing campaign for the release of developer Bungie's 2004 video game Halo 2. The game was created and developed by 42 Entertainment.