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Later examples of early rhetoric can be found in the Neo-Assyrian Empire during the time of Sennacherib (704–681 BCE). [57] In ancient Egypt, rhetoric had existed since at least the Middle Kingdom period (c. 2080–1640 BCE). The five canons of eloquence in ancient Egyptian rhetoric were silence, timing, restraint, fluency, and truthfulness. [58]
Subfields. Related. v. t. e. The rhetorical modes (also known as modes of discourse) are a broad traditional classification of the major kinds of formal and academic writing (including speech-writing) by their rhetorical (persuasive) purpose: narration, description, exposition, and argumentation. First attempted [clarification needed] by Samuel ...
t. e. The modes of persuasion, modes of appeal or rhetorical appeals (Greek: pisteis) are strategies of rhetoric that classify a speaker's or writer's appeal to their audience. These include ethos, pathos, and logos, all three of which appear in Aristotle's Rhetoric. [ 1 ]
The term "procedural rhetoric" was developed by Ian Bogost in his book Persuasive Games: The Expressive Power of Videogames. [3] Bogost defines procedural rhetoric as "the art of persuasion through rule-based representations and interactions, rather than the spoken word, writing, images, or moving pictures" [4] and "the art of using processes persuasively."
e. Visual rhetoric is the art of effective communication through visual elements such as images, typography, and texts. Visual rhetoric encompasses the skill of visual literacy and the ability to analyze images for their form and meaning. [1] Drawing on techniques from semiotics and rhetorical analysis, visual rhetoric expands on visual ...
Framing (social sciences) In the social sciences, framing comprises a set of concepts and theoretical perspectives on how individuals, groups, and societies organize, perceive, and communicate about reality. Framing can manifest in thought or interpersonal communication. Frames in thought consist of the mental representations, interpretations ...
The rhetorical situation is an event that consists of an issue, an audience, and a set of constraints. A rhetorical situation arises from a given context or exigence. An article by Lloyd Bitzer introduced the model of the rhetorical situation in 1968, which was later challenged and modified by Richard E. Vatz (1973) and Scott Consigny (1974).
Litotes. In rhetoric, litotes (/ laɪˈtoʊtiːz, ˈlaɪtətiːz /, US: / ˈlɪtətiːz /), [1] also known classically as antenantiosis or moderatour, is a figure of speech and form of irony in which understatement is used to emphasize a point by stating a negative to further affirm a positive, often incorporating double negatives for effect ...