Search results
Results from the WOW.Com Content Network
Truth (stylized as truth) is an American public-relations campaign aimed at reducing teen smoking in the United States.It is conducted by the Truth Initiative (formerly called the American Legacy Foundation until 2015) and funded primarily by money obtained from the tobacco industry under the terms of the 1998 Master Settlement Agreement reached between 46 U.S. states and the four largest ...
Truth Initiative was founded in 1999 as a result of the Tobacco Master Settlement Agreement (MSA). The MSA was announced in 1998, resolving the lawsuits brought by 46 U.S. states, the District of Columbia and five territories against the major U.S. cigarette companies, to recover state Medicaid and other costs from caring for sick smokers.
In 1964, Smoking and Health: Report of the Advisory Committee to the Surgeon General of the Public Health Service was published. It was based on over 7,000 scientific articles that linked tobacco use with cancer and other diseases. This report led to laws requiring warning labels on tobacco products and to restrictions on tobacco advertisements.
A successful campaign playing on loyalty and identity was the "rather fight than switch" campaign, in which the makeup the models wore made it seem as if they had black eyes, by implication from a fight with smokers of other cigarettes (campaign by a subsidiary of American Tobacco Company, now owned by British American Tobacco).
A Frank Statement to Cigarette Smokers. A Frank Statement to Cigarette Smokers was a historic first advertisement in a campaign run by major American tobacco companies on January 4, 1954, to create doubt by disputing recent scientific studies linking smoking cigarettes to lung cancer and other dangerous health effects.
For premium support please call: 800-290-4726 more ways to reach us
Most smoking cessation resources such as the Centers for Disease Control and Prevention (CDC) [93] and The Mayo Clinic [94] encourage smokers to create a quit plan, including setting a quit date, which helps them anticipate and plan for smoking challenges. A quit plan can improve a smoker's chance of a successful quit [95] [96] [97] as can ...
For premium support please call: 800-290-4726 more ways to reach us