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Cluett, Peabody & Company, Inc. once headquartered in Troy, New York, was a longtime manufacturer of shirts, detachable shirt cuffs and collars, and related apparel. It is best known for its Arrow brand collars and shirts and the related Arrow Collar Man advertisements (1907–1931).
The Arrow Collar Man was the name given to the various male models who appeared in advertisements for shirts and detachable shirt collars manufactured by Cluett Peabody & Company of Troy, New York. The original campaign ran from 1905–31, though the company continued to refer to men in its ads and its consumers as "Arrow men" much later.
In 1973, he received a patent for the concept to build the first invisible fence. Peck formed a company called Stay-Put Sales Co. and marketed his product mainly through direct mail and magazines. [3] In 1976, Peck sold the marketing and patent rights to John Purtell. Purtell created a company named Invisible Fence Co. [4] [5]
Bona Allen Tanners and Manufacturers building Bona Allen Tannery. The Bona Allen Company is a tannery and leather goods factory that opened in 1873 in Buford, Georgia.It became the nation's largest producer of hand-tooled saddles, bridles, horse collars, postal bags, cowboy boots, and shoes and had a contract to supply the sporting equipment giant, Spalding, with raw material for the ...
Co-promotion is a marketing practice that allows two or more companies to combine their sales force in order to promote a product under the same brand name and price with a single marketing strategy. [1] It is considered as one of the two major forms of joint marketing (Kalb 1988). Co-marketing is the other form and these terms are often ...
Around 1930-31, Cluett Peabody & Company ceased using Leyendecker's illustrations in its advertisements for Arrow collars and shirts. In 1936, George Horace Lorimer , the famous editor at the Saturday Evening Post , retired and was replaced by Wesley Winans Stout (1937–1942) and then Ben Hibbs (1942–1962), both of whom rarely commissioned ...
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In 1968, the Gant brothers sold the company to Consolidated Foods but remained with the company. [7] [10] In 1971, the company launched its first sportswear line and in 1974 launched its Rugger brand. [10] [11] In 1979, Gant became a subsidiary of apparel manufacturer The Palm Beach Company and ceased operations in New Haven. [5]
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