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Product managers are responsible for ensuring that a product meets the needs of its target market and contributes to the business strategy, while managing a product or products at all stages of the product lifecycle. Software product management adapts the fundamentals of product management for digital products.
Software product management (sometimes referred to as digital product management or just product management depending on the context) is the discipline of building, implementing and managing digital products, taking into account life cycle, user interface and user experience design, use cases, and user audience.
The seed of product management dates back to at least the 1930s, when Procter & Gamble created a position called the "brand man" whose job it was to understand customer problems.
A product manager (PM) is a professional role that is responsible for the development of products for an organization, known as the practice of product management. Product managers own the product strategy behind a product (physical or digital), specify its functional requirements , and manage feature releases .
Product life cycle plays an important role in marketing. The first reason is that the managers will follow the four stages to make product plans for pushing out new products. Secondly, the level and growth of sales will change a lot during the four stages so the managers need to adjust the product plan appropriately and timely.
Product Information Management & Syndication, which stresses the need for capabilities to seamlessly disseminate product content through (online) sales channels. [5] Product experience management is a practice for a company to deliver customers an experience around its products or services throughout the customer lifecycle. [6]
It can be argued whether phase 1, product management, is part of the product-family-engineering process, because it could be seen as an individual business process that is more focused on the management aspects instead of the product aspect. However phase 2 needs some important input from this phase, as a large piece of the scope is defined in ...
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