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  2. Color psychology - Wikipedia

    en.wikipedia.org/wiki/Color_psychology

    Color psychology is the study of colors and hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that may cause certain emotions in people. [1] How color influences individuals may differ depending on age, gender, and culture. [2]

  3. Color symbolism - Wikipedia

    en.wikipedia.org/wiki/Color_symbolism

    Color symbolism in art, literature, and anthropology is the use of color as a symbol in various cultures and in storytelling. There is great diversity in the use of colors and their associations between cultures [ 1 ] and even within the same culture in different time periods. [ 2 ]

  4. Synesthesia - Wikipedia

    en.wikipedia.org/wiki/Synesthesia

    Grapheme–color synesthetes, as a group, share significant preferences for the color of each letter (e.g., A tends to be red; O tends to be white or black; S tends to be yellow, etc.) [20] Nonetheless, there is a great variety in types of synesthesia, and within each type, individuals report differing triggers for their sensations and ...

  5. Chromesthesia - Wikipedia

    en.wikipedia.org/wiki/Chromesthesia

    Chromesthesia or sound-to-color synesthesia is a type of synesthesia in which sound involuntarily evokes an experience of color, shape, and movement. [ 1 ] [ 2 ] Individuals with sound-color synesthesia are consciously aware of their synesthetic color associations/ perceptions in daily life. [ 3 ]

  6. Opponent-process theory - Wikipedia

    en.wikipedia.org/wiki/Opponent-process_theory

    The colors in each pair oppose each other. Red-green receptors cannot send messages about both colors at the same time. This theory also explains negative afterimages; once a stimulus of a certain color is presented, the opponent color is perceived after the stimulus is removed because the anabolic and catabolic processes are reversed. For ...

  7. Color theory - Wikipedia

    en.wikipedia.org/wiki/Color_theory

    Color theory, or more specifically traditional color theory, is a historical body of knowledge describing the behavior of colors, namely in color mixing, color contrast effects, color harmony, color schemes and color symbolism. [1] Modern color theory is generally referred to as color science.

  8. Robert Plutchik - Wikipedia

    en.wikipedia.org/wiki/Robert_Plutchik

    Like colors, primary emotions can be expressed at different intensities and can mix with one another to form different emotions. The theory was extended [ by whom? ] to provide the basis for an explanation for psychological defence mechanisms ; Plutchik proposed that eight defense mechanisms were manifestations of the eight core emotions.

  9. Grapheme–color synesthesia - Wikipedia

    en.wikipedia.org/wiki/Grapheme–color_synesthesia

    Grapheme–color synesthesia or colored grapheme synesthesia is a form of synesthesia in which an individual's perception of numerals and letters is associated with the experience of colors. Like all forms of synesthesia, grapheme–color synesthesia is involuntary, consistent and memorable.