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A soft launch, also known as a soft opening, is a preview release of a product or service to a limited audience prior to the general public.Soft-launching a product is sometimes used to gather data or customer feedback, prior to making it widely available during an official release or grand opening.
The marketing plan also helps layout the necessary budget and resources needed to achieve the goals stated in the marketing plan. It is able to show what the company is intended to accomplish within the budget and also makes it possible for company executives to assess potential return on the investment of marketing dollars.
The presentation of the project is often given by the game designers. [138] Demos may be created for the pitch; however may be unnecessary for established developers with good track records. [138] If the developer acts as its own publisher, or both companies are subsidiaries of a single company, then only the upper management needs to give ...
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