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e.l.f. (short for EyesLipsFace [12]) Cosmetics was founded by Joseph Shamah and Scott-Vincent Borba in June 2004, with the assistance of Shamah's father, Alan. [13] [3] [12] The duo originally met at a party in 2002; Shamah was a 23-year-old New York University business student.
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These were distributed in about 300 department stores, including Nordstrom's Cosmetics Department. Sephora, and Fred Segal. By 2006 the products were also being sold in health food stores, Walgreens drug stores, and through the QVC/Home Shopping Network. [9] [10] [11] In 2007, Borba published a book, Makeup for Dummies. [12]
Doing away with the old isn’t just beneficial for your headspace . . . it means there’s room — call it a 100% valid excuse — to restock! Just like food and skincare products, makeup doesn ...
In September 2020, Keys announced plans to launch her own lifestyle brand, called Keys Soulcare. [4] The brand is a joint venture between Keys and cosmetics retailer e.l.f. cosmetics, [5] [6] the latter's chief marketing officer Kory Marchisotto acting as the president of Keys Soulcare.
The Claus Couture Collection, a line of elf clothing, was introduced in 2009. Elf Pets — a reindeer, a Saint Bernard and an Arctic fox — launched in 2014. An animated special, "An Elf’s ...
Elf, a 2003 American Christmas comedy film . Elf, based on the film; Elf (band), an American band Elf, their 1972 album; Elves, a 1989 American horror film; Lego Elves, a toy line and media franchise that began in 2015
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related to: elf cosmetics new collection release code wiki