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Solomon Eliot Asch (September 14, 1907 – February 20, 1996) ... Many social psychologists prior to Asch had studied this phenomenon. However, Asch disagreed with ...
Solomon Asch's experiments on group conformity mark a departure from these earlier studies by removing investigator influence from experimental conditions. In 1951, Asch conducted his first conformity laboratory experiments at Swarthmore College , laying the foundation for his remaining conformity studies.
Impression formation has traditionally been studied using three methods pioneered by Asch: free response, free association, and a check-list form.In addition, a fourth method based on a Likert scale with anchors such as “very favorable” and “very unfavorable”, has also been used in recent research. [4]
One of the first psychologists to extensively explore the concept of impression formation was Solomon Asch. His research, dating back to the mid-1940s, provided a substantial amount of the initial data explaining factors that affect impression formation. He was particularly interested in the differences between central and peripheral traits.
Solomon E. Asch conducted a modification of Sherif's study, assuming that when the situation was very clear, conformity would be drastically reduced. He exposed people in a group to a series of lines, and the participants were asked to match one line with a standard line.
The Asch experiment took place at Swarthmore College in 1951. Solomon Asch conducted an experiment to investigate the extent to which social pressure from a majority group could affect a person to conform. [33] Asch took 50 people from the college to participate in a vision test.
In Solomon Asch's experiment, 50 participants were placed in separate ambiguous situations to determine the extent to which they would conform. Aside from a single participant, the 7 other experiment members were confederates—individuals who understood the aim of the study and had been instructed to produce pre-selected responses.
In 1946, Solomon Asch directed one of the earliest known empirical studies of human construal. In this study, Asch focused on the formation of character impressions by asking each participant to study a list of personality traits and make judgments and/or inferences about the possessor of each of these listed traits.