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  2. Top, bottom, switch - Wikipedia

    en.wikipedia.org/wiki/Top,_bottom,_switch

    Many distinguish top/bottom from dominant/submissive by seeing top/bottom as an expression of physical power, while dominant/submissive is an expression of psychological power. In both types of relationships - top/bottom and dominant/submissive - consent, negotiations, and mutual respect and support for one another are keys to healthy dynamics.

  3. Relationship marketing - Wikipedia

    en.wikipedia.org/wiki/Relationship_marketing

    Relationship marketing is a form of marketing developed from direct response marketing campaigns that emphasizes customer retention and satisfaction rather than sales transactions. [ 1 ] [ 2 ] It differentiates from other forms of marketing in that it recognises the long-term value of customer relationships and extends communication beyond ...

  4. Top, bottom, and versatile - Wikipedia

    en.wikipedia.org/wiki/Top,_bottom,_and_versatile

    The man lying on his back is the "top" and the other man is the "bottom" In human sexuality, top, bottom, and versatile are roles during sexual activity, especially between two (or more) males. A top is usually a person who penetrates, a bottom is usually one who receives penetration, and someone who is versatile engages

  5. Reverse marketing - Wikipedia

    en.wikipedia.org/wiki/Reverse_marketing

    Reverse marketing is the concept of marketing in which the customer seeks the firm rather than marketers seeking the customer. [1] Usually, this is done through traditional means of advertising, such as television advertisements , print magazine advertisements and online media .

  6. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    The AMA reviews this definition and its definition for "marketing research" every three years. [14] The interests of "society at large" were added into the definition in 2008. [ 15 ] The development of the definition may be seen by comparing the 2008 definition with the AMA's 1935 version: "Marketing is the performance of business activities ...

  7. History of marketing - Wikipedia

    en.wikipedia.org/wiki/History_of_marketing

    One of the most prominent reasons for relationship marketing comes from Kotler's idea that it costs about five times more to obtain a new customer than to maintain the relationship with an existing customer. [74] A relationship marketing approach seeks to maximise the value of all the potential exchanges an organisation could have into the future.

  8. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  9. Fourth bottom line - Wikipedia

    en.wikipedia.org/wiki/Fourth_Bottom_Line

    Fourth bottom line is a concept extended from the triple bottom line; instead of simply focusing on the 3 Ps: people, planet and profit, this concept involves extending to a fourth factor which not only has motivation for a business but also transcends to a humanistic value and beyond by factoring in terms such as "spirituality", "ethics ...