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An octave was a paper folded three times. A pamphlet was usually 1-12 sheets of paper folded in quarto, or 8-96 pages. It was sold for one or two pennies apiece. [2] The printing of a pamphlet involved many people: the author, the printer, suppliers, print-makers, compositor, correctors, pressmen, binders, and distributors.
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Cheap to produce, contemporary flyers are frequently produced in 300 g/m 2 glossy card, whereas a leaflet might be produced on a 130 g/m 2 –170 g/m 2 weight paper and can be a very effective form of direct marketing.
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A pamphlet is an unbound book (that is, without a hard cover or binding). Pamphlets may consist of a single sheet of paper that is printed on both sides and folded in half, in thirds, or in fourths, called a leaflet or it may consist of a few pages that are folded in half and saddle stapled at the crease to make a simple book.
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