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In response to plummeting Bud Light sales in the last week of April, parent company Anheuser-Busch InBev is reportedly offering every wholesaler employee a free case of beer.. The gesture, first ...
The category — which includes Bud Light, Miller Lite, and Coors Light — has seen sales drop 6% year to date. Volume is off by 8% as consumers continue to shift to spirits , hard seltzers, and ...
Over the last four-week period, Bud Light sales are down 27.1% from a year ago, whereas Miller Lite is up 7.8% and Coors Light grew 15.3%, according to data from Bump Williams Consulting.
Anheuser-Busch InBev's Bud Light sales tanked 26.5% for the week ending August 5, per new Nielsen data. That's a faster pace than the week-on-week drop of 25.9% for the period ending June 17.
It marks the first time Modelo has ever surpassed Bud Light on a year-to-date basis. CNN reports the NIQ data shows that in recent weeks, Bud Light volumes were down 26.7%.
Bud Light sales dropped more than 25% for the week ending Aug. 5, according to Nielsen data, with volumes tumbling nearly 30%. The attack on Bud Light, owned by Anheuser-Busch InBev, has also ...
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Bud Light sales tanked 26.5% for the week ending Aug. 5, per new Nielsen data. That's a faster pace than the week-on-week drop of 25.9% for the period ending June 17.
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