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Keap (formerly Infusionsoft) is a private company that offers an e-mail marketing and sales platform for small businesses, including products to manage customers, customer relationship management, marketing, and e-commerce. It is based in Chandler, Arizona. The company received $54 million in venture capital from Goldman Sachs in early 2013.
ActiveCampaign is a software as a service (SaaS) platform for small-to-mid-sized businesses and is based in Chicago, Illinois. [3] The company offers email marketing, marketing automation, sales automation, and CRM functionality. [4] [5] [6] [7]
Ontraport offers a subscription-based sales and marketing software for small businesses and entrepreneurs. Features include business automation, campaign builder, CRM, ECommerce, email marketing, SMS and postcards, landing pages, marketing automation, marketing tracking, membership sites, metrics dashboard, partner program and sales force automation.
Marketing automation in email campaigns primarily involves the use of software or web-based services to execute, manage, and automate marketing tasks and processes. Automation methods are extensively used to replace manual and repetitive tasks where possible and to implement more personalized approaches for interactions.
The "Quick Start" guide in Act-On's online user interface. Act-On is a subscription-based software-as-a-service (SaaS) product for marketing automation.Its software products are for email marketing, landing pages, social media prospecting, CRM integration, lead management, webinar management, and analytics.
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks [1] and consolidate multi-channel (email, SMS, chatbot, social media) interactions, tracking and web analytics, lead scoring, campaign management and reporting into one system. [2]
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