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There is a broad range of choices for type and length of radio commercials. With changes in the radio industry and better production technologies, the mode of commercial presentation has changed, and commercial advertisements can take on a wide range of forms. The two primary types of radio ads are "live reads" and produced spots. [citation needed]
A promo (a shorthand term for promotion) is a form of commercial advertising used in broadcast media, either television or radio, which promotes a program airing on a television or radio station/network to the viewing or listening audience. Promos usually appear during commercial breaks, although sometimes they appear during another program.
Commercial broadcasting (also called private broadcasting) is the broadcasting of television programs and radio programming by privately owned corporate media, as opposed to state sponsorship, for example.
The first radio commercial jingle aired in December 1926, for Wheaties cereal. [1] ... In 1998, there were 153 jingles in a sample of 1,279 national commercials; by ...
The total listenership for terrestrial radio in the United States as of January 2017 was 256 million, [8] up from 230 million in 2005. [9] Of the 121 million listeners in markets served by portable people meters in 2021, an average of 7.5 million are listening to a radio at any given time, up slightly from 2020.
Another example of commercial bumpers in radio would be their use in syndicated programming; for instance, the radio countdown programs American Top 40 and American Country Countdown feature a series of pre-recorded jingles and other outcues to transition to and from commercial breaks.
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A song may be released as a promotional single even if no commercial version of the single is available to buy. An example is "Theme to St. Trinian's" by Girls Aloud, released as a promotional single for the movie St. Trinian's. The song was later removed as a single to avoid confusion with Girls Aloud's actual single "Call the Shots".