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Tusker is a beer brand owned by East African Breweries, with over 700,000 hectolitres being sold in Kenya per year. It is also the largest African beer brand in the Diageo group. [1] It is a 4.2% ABV pale lager. The beer's slogan "Bia yangu, Nchi yangu" means "My beer, My country" in Kiswahili.
Beer has been brewed by Armenians since ancient times. One of the first confirmed written evidences of ancient beer production is Xenophon's reference to "wine made from barley" in one of the ancient Armenia villages, as described in his 5th century B.C. work Anabasis: "There were stores within of wheat and barley and vegetables, and wine made from barley in great big bowls; the grains of ...
Beer (known as pombe in Swahili) is an integral part of Tanzanian society, and local brands hold a strong sense of national pride and economic value. Tanzania is the sixth-largest per-capita consumer of beer in Africa. [3] Over 90% of beer consumption is of homemade-style brews; however the most recognizable bottled brands include: [4]
The global beer market is on track to generate $688.4 billion in sales by 2020. So, in having just a couple of percentage points share of this market, a beer brand can be hugely lucrative.
Zambian Breweries Plc is part of Anheuser-Busch InBev (ABInBev), the largest brewer in the world, with more than 400 beer brands and some 200,000 employees in over 50 countries. Zambian Breweries was established in Zambia in 1968 and its product range has grown to include clear beers such as Mosi Lager, Castle, Carling Black Label, Eagle ...
Tanzania ranks 6th in Africa for beer consumption and contributes to over 3% of the African consumption. [2] However, over 90% of the national consumption is either homemade or from the informal sector. [3] Bottled beer is expensive for the majority of the population and is almost 6 times more expensive than the maize beers.
A pour of Nile Special, a popular Ugandan beer in a glass along with the bottle. NBL had an estimated 52 percent share of the Ugandan beer market in 2013. [6] This has since grown to 57 per cent. Eagle Lager was launched to promote the use of locally grown sorghum to make lager beers and to reduce reliance on imported raw materials. Brand ...
Beer production in Morocco was introduced by the French in the 20th century. Société des Brasseries du Maroc is part of the Castel Group [1] and oversees the production and distribution of beer. Popular beers include Spéciale Flag and Stork (light lager). The Moroccan premium beer is Casablanca (also a lager), which costs more than the other ...
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