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8coupons was founded by Landy Ung and her boyfriend Wan Hsi Yuan in August 2007. [3] [7] [15] [16]The company was founded with $30,000 from Landy Ung's mother's fried chicken restaurant and initially relied on word of mouth to generate interest in the website. [17]
Coupons can be used to research the price sensitivity of different groups of buyers (by sending out coupons with different dollar values to different groups). Time, location and sizes (e.g. five pound vs. 20 pound bag) [12] affect prices; coupons are part of the marketing mix. [13] So is knowing about the customer. [14] [12]
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